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Autoshare

Car Sharing Website Redesign

UX / UI / DEVELOPMENT

By being sensitive to our needs and responsive to the company’s vision, Jimmy was able to help AutoShare’s overall objective to simplify and improve the buyer’s journey. The results were instant; higher sales volumes, and a website that is markedly better to both new and existing AutoShare members. In addition to a keen eye, Jimmy’s excellent communication skills helped circumnavigate panicked calls with prompt answers and pinch troubleshooting advice – all while remaining personable, cordial and professional (qualities that are key in his craft.) I’d recommend him any day.

Agata Kazimierski

Marketing Manager
Autoshare

Scope

PHP
HTML/CSS
jQuery
Wordpress

Background

Autoshare is Toronto’s first car sharing service with more than 12,000 members. The project was to redesign Autoshare’s website with a goal of increasing membership leads through the site while making it easier for current members to find and access pertinent information.

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Design

Working with a small team from Autoshare the redesign focused on a very clean presentation with large images and clear strategically placed calls to action.

Development

The custom WordPress theme uses multiple page templates to serve different types of content with a uniform design while making it easy for Autoshare to update pages on the backend of the site. Multiple custom fields are utilized to make it simpler to manage the different calls to action used throughout the site.

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